Maersk Doha Communcation Report

1 – Shannon and Weaver’s Communications model seems to be a perfect fit for the Maersk Doha’s problems on board as there were several instances when language caused miscommunications between crew members and messages where delivered incorrectly. This highlights that not all messages received are identical to the message that was sent or to put it in simpler terms it can almost be described as a game of Chinese whispers. First off we are told that when the emergency occurred and the chief engineer was not informed quickly enough. This could be down to the incompetence of the engineers or more likely that there was a lack of communication commodities available to them. We were also told that the chief engineer was in a difficult position when it came to communication as he spoke a different language from the rest of the crew. This then created a hindrance upon the crew who were tasked with trying to understand and relay what the chief engineer was saying and along with the background noise, this proved to be difficult and thus caused confusion. 2- A big problem was the communication barrier between the engineering and deck departments. If a structured communications procedure had been in place, the damage could and probably would have been limited to a minimum. Problems arose as the engine crew didn’t report to the chief engineer and the chief didn’t report to the captain. Obviously if the senior staff are not made aware of the problems then they can’t be solved in a proper manor. It’s of utmost importance that the correct procedure where carried out when dealing with safety issues. On this occasion a threat occurred due to an inexperienced crew, reluctant to communicate with their superiors. All departments should have been working towards a joint goal instead there seemed to be departmental friction and the link of horizontal communication was inadequate. Having an inexperienced first and second engineer helped lead to not only mechanical problems occurring but also further problems in communication. The shipping company had decided all crew had a satisfactory level of English but this was not the case and the language barrier acted as a catalyst to the reason the fire was not dealt with properly. 4 – It is clear that there were problems in all directional flows. The downward communication was ineffective. The chief engineer should have asserted his authority and created a line of communication between his staff. Although the language barrier sometimes prevented proper flow in information there should have been procedures in place in case of emergency to insure the crew could contact him with any problems. The upward communication was also found inadequate as the crew should have been responsible enough to notify the chief engineer that there was a fire in the economiser and that perhaps due to their naivety and lack of experience they did not want to alert the chief and been seen as incompetent. The engineers where not familiar with the machinery and should have contacted the chief as early as possible. On the other hand the chief is also guilty of miscommunication when it came to the deck department. It is imperative that both departments work together and help as much as possible and it’s also necessary to regularly keep up to date with each other’s departments. This is the reason companies create procedures and flow charts that must be adhered by whilst on board. If the system was flawed then the chief should have designed a new communication procedure in order to keep communication flowing between all involved 4 – Its clear to say that the communication environment is heavily affected by the presence of so much background noise. There were problems with both the technical and social aspects of noise. Semantic barriers also lead to a negative influence on the environment. The information required regarding the economiser was available to the crew but due to this being from the ships previous owner and it not being endorsed by ZMA, there was confusion regarding what documents and procedures were to be followed. If ZMA had constructed their own policy, adding any information they did not carry over from the previous owner, this might have helped avoid the ensuing problems.

Red Bull Energy Drink Essay

* Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , Red Bull has created a category of energy drinks in the Indian market. 4. Contd. * According to Economic Times ( 30. 05. 08) the energy drink market in India is estimated to be around 100 crores. * The market now has two main players Red Bull and Power Horse. * RB has an assessed market share of 29% of the global market of energy Drinks. * In the U. S. , Red Bull enjoys a 47% share of the energy drink market, and now has a 50% share of the German energy drink market. 5. SWOT Analysis * Market leadership- Within the energy drinks market Red Bull is the industry leader throughout the world. Marketing Efforts- a lot of promotions and well targeted campaigns and sponsorship e. g. formula 1 helps to expand Red bull brand and increase consumer brand awareness. * Strong , fresh & fashionable brand identity. * Strengths 6. Weaknesses * Above-average prices. * Lack of innovation- there are a lot of competitors in the market and they have their own USP which leaves Red Bull behind. * Reliant on small product base- The company only markets one branded product, Red Bull Energy Drink (along with a sugar free variety). * Inexperience: is only 6 years old in India. * Lack of patent on RB ‘s recipe means anyone can copy it. 7. Opportunities * Extension of product line- this will help to retain market share. * Hardcore Advertising and Promotions. * Consumer recognition through sponsorship of sports events. * New ventures like partnership with Facebook. 8. Threats * Health concerns- tougher rules from government on high caffeine content. * Consumer awareness of health and well being- people may start to drink other alternatives as it is associated with healthier life style. * Drinks might not be accepted in the new markets. * Organic energy drinks might steal RB’s market share. 9. Promotion Opportunity Analysis * Competitive Analysis * Opportunity Analysis * Target Market Analysis * Customer Analysis * Market Segmentation Strategy 10. Competitive Analysis 11. Share of Energy Drink Market Red Bull 42. 6 Monster 14. 4 Rockstar 11. 4 Full Throttle 6. 9 Sobe No Fear 5. 4 Amp 3. 6 Sobe Adrenaline Rush 2. 9 Tab Energy 2. 3 Monster XXL 0. 9 Private Label 0. 9 Rip It 0. 8 Sobe Lean 0. 7 BooKoo 0. 5 Sobe Superman 0. 4 Von Dutch 0. 4 12. Real Competition * Redbull’s real competitors are the market leaders of cola companies such as : Pepsi & Coca Cola, who have created their brand leadership since several years in the Indian market. 13. Opportunity Analysis * RB has a niche market & is yet to percolate in the mass market. 14. Target Market Analysis * Core target market segments for RB consists of the core age group of 15 to 60. * Energy drinks with high sugar levels are more popular among children and women, while energy drinks with strong taste and flavor are more preferred by male consumers. * Recent studies also indicated that 65% of the energy drinks market consists of male consumers. 15. Customer Analysis * Young people are especially open to determined exhaustion and insufficient energy. * More specifically male teenagers & people in their 20s, are also most likely to believe in the authenticity of the energy drinks’. * As a result, the majority of energy drinks are developed for and advertised to this younger generation. * Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd. 16. Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians 17. Market Segmentation Strategy * RedBull avoided usual methods of marketing, relying more on what is called ‘buzz marketing’ or word-of-mouth. * Red Bull advertised directly to Generation Y , the so-called ‘millennial’: people born after 1981. * ‘ Student brand managers’ who would be used to promote Red Bull on university campuses. These students would be encouraged to throw parties at which cases of Red Bull would be distributed. 18. Corporate Strategies * Mission Statement * Our mission is to be the premier marketer and supplier of * RedBull in Asia, Europe and other parts of the globe. We will * achieve this mission by building long-term relationships with the * people who can make it become a reality. * Vision Statement: * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage that anticipate and satisfy people’s desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. * Productivity: Be a highly effective, lean and fast-moving organization. 19. Brand Development Strategy * Great Strategy Begins with Great Research. * Once the brand’s core values have been identified, the road towards effective brand proposition development begins. * Development of the brand statement- commencing a Brand development strategy. 20. 21. Brand Positioning Strategy * Clear, Engaging, Unique, & Relevant to the target audience. * Able to incorporate an element of positive emotional attachment that is better than just "good†. * Echoed within business, internally and externally. * Consistent across multiple marketing & advertising mediums (print, online presence, etc). * Continually toughened within the organization so that employees consistently deliver what is promised. * Able to adapt to a changing marketplace. 22. Distribution Strategy. * Intensive distribution aims to provide saturation coverage of the market by using all available outlets such as: * Super markets, * Gyms, * Coffee Houses: Subway, Barista, Costa Coffee, Cafe Coffee Day * In n Out Convenience Stores. * Pizza Outlets. * Media Relations * Use Technology * Monitor the Web * Create Public Awareness 23. Integrated Marketing Communications Management * Sales Promotion: * Must encourage the 1 st purchase of the product in a store. * Make them aware of the product & its advantages. 24. IMC Objectives * RedBull’s IMC objective is: Sales Promotions. * Create new target markets. * Large display in the Departmental stores. * Bull Hoof stickers on the floors of departmental stores promoting RB. 25. IMC Budget 26. Internet Web site * Promotions through social networking sites such as: facebook, twitter, Hi5. * Also, Ad promos on websites such as NDTV, zoom India. 27. Media * Ad Campaigns on Prime TV channels such as NDTV good times, MTV, Channel V, Zoom, VH1, Star World & a few more. 28. Budget * Magazine: * Femina, People, Rolling Stones. * 15k per page * 12 mnths- 180,000 * Newspapers: * HT City & Delhi Times. * 1lac per page * 4 weeks * 12 mnths- 4800000 * Radio: * 10k per mnth * 12 – 120000 * TV: * 5 lacs * 4 weeks * 12 – 2400000 * Total Expense: 31,80,000 29. 30. Integrated Marketing Communication Methodologies * How do we communicate? How do customers process information? * There are many models & theories. * Thorough understanding of the audience’s needs, emotions & * activities is essential to ensure accuracy & relevance of the * message. 31. Advertising * What target market do you want to reach? * What image do you want to portray? * What product or service do you want to emphasize? * How much money can you spend? * When is the right time to advertise? * Red Bull has an aggressive marketing campaign. * Red Bull uses all the available media channels, meaning cinema, TV, radio, press and the internet. * In other words the company focuses on the media through which it reaches its primary target market-young people. * RB allows the consumers to interpret the product & the moments of use themselves. * Red Bull achieves this by a humorous and witty cartoon campaign, transferring the message that this energy drink helps you to escape by `giving you wings ?. 32. Consumer Promotions * Red Bull sponsors the motorsports or fun sports, but always where Red Bull is needed. * Red Bull does event sponsoring. * Event sponsoring attracts people’s attention towards the product and connects them. 33. Personal Selling * Sampling is another very important part of the three pillar marketing system. * As the major purpose of Red Bull is to energize the company samples at the right place at the right time, where it finds its exact target market. * Examples of usage are driving, studying, working night shifts and sports. 34. 35. Media Plan * TV: * Still a staple medium of advertising. * Allows to demonstrate the advantages of RB. * Good Reach. * Magazines: * Economical. * Provides higher brand awareness. 36. Evaluation & Control Metrics Campaign Element Metrics News Media No. of viewers of the articles Social Media No. of people using the Blogs such as Twitter, Facebook Internet & TV No. of people viewing particularly when the Ad is being aired. Print Advertisement No. Of Subscribers of those magazines, Newspapers Product Placement No.of comments (+ or – ) mentioned on social networking sites. 37. Timelines IMC/ Month Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 RedBull on the Web Print Media Blogs Radio & TV Other Misc. * DARE TO BE DISCOVERED!!! 38. 39. Sources * http://www. rediff. com/money/2006/may/24drink. htm * http://www. thestudentroom. co. uk/showthread. php? t=986602 * http://www. trcb. com/business/marketing/redbull-marketing-strategy-7375. htm * http://www. drawert. com/red_bull_2. php http://energydrinks. factexpert. com/882-energy-drink-industry. php.

Rhetoric & Stereotypes Research Paper Example | Topics and Well Written Essays - 1500 words

Rhetoric & Stereotypes - Research Paper Example Efforts are being done in many countries to remove the stereotyping of different groups in this society. Stereotyping varies to every class in the society but here in this essay the four types of groups which would be emphasized are Politicians, tattooed persons, feminists and senior citizens. The tattooed individuals in this world are one set of groups which is stereotyped as per a single notion. These individuals usually have tattoos signed up on their body which can either be huge or small. But these individuals are stereotyped as per these tattoos. Usually it is thought that these individuals relate to people who are rockers, punks, brats, criminal or a person who has loose morals. The feminists on the other hand are women who consider themselves equal or superior to men. This set of individual argues for the rights of women in this world. These women are stereotyped on the basis of their behavior i.e. their hatred for the opposite sex. Because of this hatred these women are usua lly labeled as lesbians and chauvinists. Thirdly the politicians are one group of people which can be said to be stereotyped the most. The politicians are one group of people which is thought to be a con group which makes false promises to make up their way to the leading position. Moreover these politicians are known to be a group which excels in cheating and corruption. And lastly senior citizens are a group of individuals who are old and knowledgeable. This group of people is known to be stubborn and inefficient when it comes to completing tasks. These individuals are considered to be weak and not worthy enough to do some work. All these groups mentioned above do not tend to pose the same picture in the society as different stereotypes are developed according to different way of thoughts. The tattooed individuals tend to pose a negative stereotype usually. The feminists can pose both a negative and a positive stereotype. The positive stereotype created by them is related to equal ity which is long deserved by women. Politicians can also pose a negative and positive stereotype. It is dependent on the individual attributes that the politician possesses to make up the stereotype. Politicians are mostly considered as corrupt because of the views of the general population. The honest politicians are being stereotyped because of their corrupt counterparts. This creates a stereotyping image of the politicians in the minds of the general population which is true to a certain extent. And senior citizens can also show both stereotypes. Negative in the sense that these citizens are usually hot headed and do not tend to listen to others. Whereas positive in the sense in which these citizens can provide knowledge in areas of which they know better than the younger individuals of the society. Both the negatives and positive stereotyping of the senior citizens are also true as some of the senior citizens are found to be getting irritated very soon. Some senior citizens on the other hand are cool minded and tend to inform the audience about their past and history. The historic stereotyping of women was based on portraying this gender as weak, shy, beautiful, caring, sensitive and quiet individuals. They were shown as beauty objects with high respect. Most of the pictures used for advertisements were of plain, expressionless faces with graceful but least exposing dressing. Those advertisements were based on the idea that women are objects that must be looked at but not listened to. However,

Hw2 Essay Example | Topics and Well Written Essays - 500 words - 1

Hw2 - Essay Example Bacteria have the ability to develop resistance to antibiotics making the use of such drugs ineffective. Antibiotics resistance is a situation whereby an antimicrobial drug ceases to have effect in stopping or killing such microorganisms. Refereeing to antimicrobial, they are substance, both natural and synthetic as well as disinfectants that have the ability to kill or hindering the reproduction of microorganisms. Before the antibiotic drugs were discovered in the 1940s, there were many deaths arising from sexually transmitted diseases and infections such as tuberculosis. The new drugs enabled the fighting of the diseases possible, however, over time; some of the germs have developed resistance to the drugs. The most common causes are the inappropriate use or overuse of drugs such as antibiotics in the treatment of people and animals. The germs continuously adapt to their environments and have the ability to develop the characteristics that are similar to those of others. In using antibiotics, only the weak bacteria are killed while the stronger and more resistant ones survive and continue to multiply. Any germ that successfully develops resistance to a particular drug has the potential of developing resistance to other antibiotics as well, referred to as cross-resistance. There has also been developed a link between the administering of drugs to animals the development of resistance in humans. Often, the food producing animals are administered some drugs so as to prevent infections and boost food production in the agri-food industry. Even the products of plants also get into contact with the chemicals when sprayed to help in the control of or preventing diseases. Through this, the resistance problem is transferred to the products such as milk and fruits. The most common example is Salmonella that can be transferred

Zara Essay Example | Topics and Well Written Essays - 1500 words

Zara - Essay Example tay committed to the principles surrounding supply chain management. The make-buy decision In a bid to understand the direct impact of supply chain management on the running and development of organizations, Zara has been chosen to be a focal point in this essay. This essay will critically analyze the supply chain system in place at Zara and how best it is working. It would also discuss the weaknesses of the organization’s supply chain system and how it can be improved. Zara as a fashion retail organization has been chosen by the writer purposely because of the organization is fast developing attention among reviewers who have supply chain management as their focus. Such reviewers as Kasra Ferdows, Michael A. Lewis and Jose A.D. Machuca of Harvard Business Review place premium on the recent successes that Zara is recording with its retail of fashion products. The cause of the success has been linked to the company’s supply chain system. In the view of Ferdows, Lewis and Jose (2005), â€Å"Zara has hit on a formula for supply chain success that works.† One critical area of retailing, of which Zara as a retail organization is inclusive is the concept of make-buy decision. Make-buy decision would be especially useful for discussion as far as Zara is concerned because Zara is into retail of fashion products, of which it has the choice either to manufacture its products or to purchase them. According to the Encyclopedia of Management (2010), make-or-buy decision is the act of making a strategic choice between producing an item internally (in-house) or buy it externally (from an outside supplier).† Applying the principles of make-buy decision to Zara, it can be inferred that for the organization to make a decision whether to buy or make should be backed by carefully scrutinized strategic analysis. This is seen in the definition given by the encyclopedia, making mention of the word ‘strategic’. It should be observed that fashion is a global language, yet varying and versatile (Akuoko, 2009, p.19). This makes the demand of customers for a particular type or style of fashion change over time. Due to the unstable nature of world fashion, Zara must therefore have strategic analysis at management level that ensures that the core needs of varying consumers are met. Zara has consumers from all over Europe and from different cultures. This is both a challenge and an opportunity for the organization to be diversifying. This way, the make-buy decision should permit the organization to select the kinds of fashion line they can produce internally and those they would have to depend on from external sources. In deciding which to produce internally, the organization must factor in their areas of strength and specialization. Though it is common knowledge that â€Å"Zara's designers create approximately 40,000 new designs annually, from which 10,000 are selected for production† (Harvard Business Review, 2005), it c ould equally be true that the organization cannot be ‘master of all trade’. To this effect, the principle of buy-make decision permits the organization to produce only on its specialization and buy the rest. Sourcing Strategies and supply chain configurations The decision on what to buy or make may be a complicated one but once that

International economics - Balance of Payments Coursework

International economics - Balance of Payments - Coursework Example The transactions of imports and exports done by United Kingdom can be in terms goods, services, financial transfers and financial capital. According to park if the sovereign payments are greater than autonomous receipts, the balance of payment will at disequilibrium. A country like United Kingdom which is experiencing balance of payment deficits in its current will be required to make up an increasing financial debt so that it posses more foreign assets (Park 2004, p. 122). Basically there are three types of balance of payments deficits. They include visible trade deficit, basic deficit and current account deficit. There are four in which United Kingdom measures its current account deficit. They include the net current income for example income from overseas investment, the balance of trade in goods, transfer of payments for example payments made to European Union and lastly the balance of trade in goods. The other factors that causes imbalance in balance if payment apart from the fall of value in pound include, A decrease in the current account is caused by a period of consumption led economic increase or growth. If consumption and consumer spending is increased within the United Kingdom, it will lead automatically to an increased expenditure on imports (Park 2004, p. 31). Given in 2011 and 2010, the domestic economy was experiencing massive growth with an increased consumer spending and inflation. This caused to a large gap of deficit on the current account. Recently recession has led to a temporary improvement in the deficit after most consumer cut back on their spending. A nation with individuals and firms saving lowly with a high percentage of consumption will automatically also have a higher current account deficit hence causing disequilibrium of balance of payment. The relative competitiveness of industrial production of

Worksheet 1 (architecture) Essay Example | Topics and Well Written Essays - 250 words

Worksheet 1 (architecture) - Essay Example From Old Main in the Gothic Revival style to the new Performance Hall a range of architectural design can be found. The Family Life Building built in the 1935 was Art Deco. Every building was built in a specific style. The outside might be redone, but many of the buildings are remodeled on the inside alone. Thus the buildings stay true to historical outer facades, but are updated to be modern on the inside. The Manon Caine Russell Kathryn Caine Wanlass Performance Hall is a fairly new addition to the USU. It is the USU Performance Hall. The glass, steel, and concrete geometrical form a terrific acoustical hall for performances. The 400 seat hall is perfect for sound quality. The suspension of all mechanical systems either with pads or springs detracts any vibrations or extra sounds. The Performance Hall was created solely for the best acoustical effects possible. Old Main is my favorite building for several reasons. First, the building had a fire in the 80’s. Instead of tearing the building down, the building was restored. I believe that more old buildings need to be maintained and restored instead of being torn down. Old Main has been remodeled on the interior over the years. Most things need to be maintained. Buildings are no exception. One example of a remodel is the bells. In the tower bells have been located since 1904. Today electronic bells can be heard every 15 minutes during the day. The remodels have made Old Main into a modern building on the inside, while remaining a Gothic Revival tribute on the outside. The oldest building on the Utah State University campus is Old Main. This Gothic Revival building dates back to 1889. The building has been renovated and added on to several times. The building, despite being over a hundred years old, still functions. Old Main currently houses USU administration and main offices for USA departments. The original mission of the university was to promote land-grant or agriculture. The USU was originally the

Consumer Relationship and Personal Selling Essay

Consumer Relationship and Personal Selling - Essay Example Personal selling remains important independent of technologically driven sales processes because it is the â€Å"only communication† process that â€Å"allows a marketing message to be adapted to the specific needs and beliefs of each customer† (Spiro & Weitz, 1990, p.61). Other sales promotions such as promotions, point-of-sales’ exhibitions, packaging, and so on are directed toward the â€Å"typical customer†. Personal selling is rather more flexible as it allows for adjustments to be made to the sales’ message in response to observable consumer reactions. With other forms of selling processes, marketers have limited opportunities for adjusting messages as they typically have to wait it out and interpret consumers’ purchasing behaviour.It would therefore appear that personal selling has become even more important with technological advancements. While consumers are more inclined to rely on, and expect technological solutions, consumers valu e and expect superior customer services (Spiro & Weitz, 1990). Personal selling provides consumers with superior customer services since it puts the consumer in touch with sales’ personnel and offers a unique opportunity for consumers to ask questions or to register concerns and to have those concerns addressed. Moreover, personal selling is focused on specific consumers and as such creates and fosters the feeling that the consumer is special and valued. Personal selling is an important customer service technique.... nication† process that â€Å"allows a marketing message to be adapted to the specific needs and beliefs of each customer† (Spiro & Weitz, 1990, p.61). Other sales promotions such as promotions, point-of-sales’ exhibitions, packaging, and so on are directed toward the â€Å"typical customer† (Spiro & Weitz, 1990, p. 61). Personal selling is rather more flexible as it allows for adjustments to be made to the sales’ message in response to observable consumer reactions. With other forms of selling processes, marketers have limited opportunities for adjusting messages as they typically have to wait it out and interpret consumers’ purchasing behaviour (Spiro & Weitz, 1990). It would therefore appear that personal selling has become even more important with technological advancements. While consumers are more inclined to rely on, and expect technological solutions, consumers value and expect superior customer services (Spiro & Weitz, 1990). Personal selling provides consumers with superior customer services since it puts the consumer in touch with sales’ personnel and offers a unique opportunity for consumers to ask questions or to register concerns and to have those concerns addressed. Moreover, personal selling is focused on specific consumers and as such creates and fosters the feeling that the consumer is special and valued. In other words, personal selling is an important customer service technique that is particularly important at a time when modern technology is especially impersonal. Personal selling functions to personalise the relationship between the consumer and the firm and thus facilitates the superior customer services that consumers have come to expect. 2. Discuss the advantages and disadvantages of building customer relationships by the internet. Chen

Dodge Ram Essay Example for Free

Dodge Ram Essay †¢ During an executive test drive just months before product launch, Daimler Chrysler officials declared a no-launch decision because of excessive vehicle vibration for the companys newly designed Dodge Ram Mega Cab 44 pickup. †¢ Cummins Inc. , manufacturer of the trucks diesel engine, immediately chartered a Six Sigma team and employed the DMAIC problem-solving process to diagnose and correct the factors leading to the high vibration levels. †¢ Through extensive testing, the Six Sigma team determined that by increasing the crankshaft counterweight radius, vibrations were significantly reduced. †¢ The Cummins team completed the DMAIC project in an extraordinary time frame — just over four months — resulting in a 16% reduction in vibration levels and a 100% increase in sales of the truck in the first year compared to sales projections. It was less than nine months before Daimler Chrysler launched its new 2006 Dodge Ram Mega Cab 44 pickup when top company executives tested vehicle prototypes during a semi-annual executive ride-and-drive session. During the test drives, the automakers executives determined that excessive engine vibrations felt in the cab created a no-launch situation. The company then turned to Cummins Inc. , supplier of the vehicles 5. 9-liter turbo-diesel engine, looking to dramatically reduce the vibration levels—and quickly! Cummins, which already had a successful companywide Six Sigma program in place, immediately launched a Six Sigma project to tackle the vibration problem. Cummins Inc. deployed a Six Sigma team to reduce engine vibration just six months prior to the September 2005 launch of the new Dodge Ram Mega Cab 44 pickup. Recognizing consumer demand for better fuel economy and reduced emissions, both Toyota and Honda have introduced hybrid vehicles to the American market. Toyota introduced the Prius to the U. S. in 2000. Honda began selling the hybrid two-seater Insight in the U. S. in 1999. U. S. Sales in the hybrid vehicle industry have increased over 570 percent since model year 20001. Today, hybrid vehicles hold a 1% market share in the U. S. ,2 and there are three models of hybrid vehicles dominating the market: the Toyota Prius, Honda Insight, and the Honda Civic Hybrid. The Toyota Prius Toyota’s initial marketing strategy for the Prius targeted innovators and early adopters of new technologies. * The 2000 â€Å"Prius/genius† campaign focused on highlighting Toyota’s commitment to creating environmentally responsible vehicles4 and on using online space to engage technophiles early on in the production process. Toyota enabled interested customers to visit a special website about Prius development as early as two years before the introduction of the product. Toyota used focus groups and clinics with target consumers to evaluate different aspects of the Prius. Toyota found that the consumers valued high technology, affordable price, clean operation, comfort, quality, convenient design, and safety. Toyota’s television and print ads underscored the evolutionary aspects of hybrid technology and freedom from dependence on oil. Toyota created online e-brochures with a 17-second video clip that were sent to the almost 44,000 people. 5 In addition, Toyota benefited from various celebrity endorsements that attracted attention to the new Prius.

World War IIs Influence on Mexicans Essay Example for Free

World War IIs Influence on Mexicans Essay It is without a doubt that World War II had a great impact on our nation as a whole. This is because the war required changes and sacrifices for most individuals and was viewed as one’s patriotic duty. As with any life changing event, there were bad and good consequences that were a direct result of World War II. Significant changes took place during World War II that directly affected Mexicans in the United States. Although there were some positive effects on a national level, most remembered are the negative ones that impacted the Mexican communities in Los Angeles, California. It is what became to be known as the Zoot Suit Riots. To understand the Mexican community’s point of view of their treatment during the riots, one first needs to know how the Mexican community became established in Los Angeles along with contributing factors that heightened the general public’s hatred towards them. World War II had drafted a large amount of young men that left jobs such as farm hand and factory labor unfilled. The Federal Government then started the Bracero Program that recruited and transported Mexican nationals to the United States to fill these positions. Many Mexican nationals had children while here in America and these children were Mexican-Americans. These youth had a hard time identifying with anyone and were looked at as degenerates. Adding to this viewpoint was the living conditions of their neighborhoods called barrios. The barrios popped up quickly near major employers and were known for dirt streets, small huts, no sanitation, no running water, or other city services. Since the youth were unable to establish themselves among other youth they formed their own groups called gangs. The gangs were formed by young men that shared common circumstances. This usually included their low social status, poor and overpopulated neighborhoods, minimal supervision by parents, and their little trust in or from the law. Typically they were looked at as disturbed youth. However, within their social system, their gangs were made up of a select membership and specific attire which Martinez 2 they viewed as first class. The attire they chose was the Zoot Suit which consisted of colorful long coats, baggy pants, a hat, a long key chain and thick soled shoes. Adverse views of Mexicans were on the rise during World War II. One contributing factor was the pro war posters placed for all to view. The posters encouraged community effort to support the war through gardening, carpooling, rationing and purchasing bonds. The people portrayed in these posters appeared to be of Caucasian descent while the enemies were portrayed with color and black hair. Suspicion of who to trust was also put in the public’s mind with a poster illustrating a woman with dark hair and eyes that had a grim stare. No doubt the color of people illustrated on the posters guided the public’s mind to believe that people of any color other than white were the enemy (Prater 2014). In addition, while the country was at war there was a constant fear and talk of spies and traitors among civilians. This fear led to the suspicion that secret agents of the enemy had successfully influenced the Mexican-American youth making them traitors. Of course signs posted at various locations around town stating things such as â€Å"No Mexicans† and â€Å"No Dogs, Mexicans, Negros† not only served as a reminder to Mexicans on how they were viewed, but also made the White people feel justified in their prejudice towards Mexicans. In August of 1942, teenagers from the 38th Street Gang were heading for a popular swimming hole called Sleepy Lagoon. Earlier two teenagers in that gang, Hank Leyvas and his girlfriend Dora, had been beaten by another neighborhood gang at the Sleepy Lagoon swimming hole. Although they had left after the fight, they were now returning with a large group of friends to look for their attackers to defend their honor. As they neared the swimming hole and found no one, they decided to go to a party that could be heard through the trees. They thought that they would find their attackers at this party. Although the fight that followed resembled a Martinez 3 classic teenager fight that lasted only ten minutes, the discovery of a dead body would change the lives of many Mexicans. When the dead body of Jose Diaz was found, six hundred Mexican-American youth were rounded up by the Los Angeles Police Department. This eventually led to twenty-two alleged members of the 38th Street Gang being accused of murder. On October 13, 1942 People v. Zamora went to trial and lasted through January 12, 1943 (Tovares 2002). One powerful tactic that amplified hatred towards Mexicans and eventually led to the enactment of the riots, was the information printed in the newspapers. Anytime a Mexican was arrested, it made the headlines and was used as a source to provoke the police to arrest more. Of course it didn’t help that these articles would be placed next to articles regarding Japan’s threatening actions in World War II which seemed to hint that the Mexican-American youth were a local threat. Tensions were further heightened when as many as 50,000 servicemen were on leave and flooded their Los Angeles playground. In Los Angeles they would seek booze, women and fights to have some fun. Many civilians endured the drunken Servicemen to show their support of the war and some did not. Unfortunately, most fights were instigated with Mexicans as they were the biggest minority group in Los Angeles. As animosity grew between the Servicemen and Mexican-American youth, so did the rumors. The rumors in the barrios said that Sailors were looking for Mexican girls while stories on military bases told of brutal retaliation enacted on soldiers who dared to associate with Mexican females. The consequence of all these factors exploded on May 31, 1943 when a group of servicemen passed a group of young Mexican-American boys. One serviceman thought he was going to be attacked and grabbed the arm of a young Mexican-American boy. The serviceman immediately fell to the ground unconscious from a strike on the head. The Zoot Suit Riots had Martinez 4 begun. On June 3, 1943, about fifty servicemen with homemade weapons headed downtown looking for â€Å"Zoot-Suiters†. They ended up in a Theater, turned on the lights and found 12 and 13 year old boys wearing Zoot Suits. The servicemen tore off their suits, clubbed the boys and set fire to the remains of their suits. Despite the fact that reports of the incident had reached the Armory Watch Commander, the servicemen about to be jailed were released without any charges. On both dates, the Servicemen were only focused on finding and attacking anyone wearing a Zoot Suit. However, subsequent riots on June 4, 5, 6, and 7 now included entire Mexican neighborhoods. They would storm into any public place within these neighborhoods and attack all Mexicans. Police did not attempt to stop any of the violence and the Military seemed to be cautious of potential negative press if the servicemen were arrested more than the violence they were committing. The press, on the other hand, would promote the riots on June 6 and 7 by publishing a warning that Zoot-Suiters were planning to retaliate. Not only did this ensure increased sales, but it also certified that a large crowd would be there for the show (Williams 1943, 818-820). The rioting was finally under some control when on the morning of June 8, Senior Military Officials announced that Los Angeles was off limits to Marines, Sailors and Soldiers (Zoot Suit Discovery Guide 2014). Although Mexicans endured much prejudice and persecution during World War II, there were some positive aspects that came as a result of their suffering that continued developing even after the war. The Office of War Information promised to furnish political information in Spanish. They also were going to inform English speakers of the contributions in war that Mexicans made. This would most likely include acknowledgement of the 350,000 Mexican-Americans that not only served in the Armed Forces, but won seventeen medals of honor. Also, Los Angeles County gave teachers of Mexican students a workshop so that they Martinez 5 could provide better assistance to them. Political organizations would now support Chicano candidates as well as assist Mexican’s with language and citizenship classes and help in obtaining government services. In conclusion, it would do our nation good if we all could remember and apply the words of Martin Luther King in his speech entitled â€Å"The Rising Tide of Racial Consciousness† on September 6, 1960. â€Å"Injustice anywhere is a threat to justice everywhere. Therefore, no American can afford to be apathetic about the problem of racial justice. It is a problem that meets every man at his front door. † (Jr. 1960) Martinez 6 BIBLIOGRAPHY Jr. , Martin Luther King. The Martin Luther King, Jr. Paper Project. September 6, 1960. http://mlk-kpp01. stanford. edu/primarydocuments/Vol5/6Sept1960_TheRisingT ideofRacialConsciousnessAddressattheGold. pdf (accessed April 7, 2014). Prater, Carrie. Module 8: World War II Powerpoint Presentation. San Jose, April 3, 2014. The Zoot Suit Riots. Directed by Joseph Tovares. 2002. Williams, Carey Mc. The Zoot-Suit Riots. The New Republic, June 21, 1943: 3. Zoot Suit Discovery Guide. 2014. http://research. pomona. edu/zootsuit/en/riots/ (accessed 4 7, 2014).

The Cloud Computing Assignment

The Cloud Computing Assignment With the development of Internet and computer software technology, there is a long term existence of a new trend expected to continue, which is the so-called Cloud Computing. (Hu, L et al, 2009) Boss et al. (2007, p. 4) argue that a Cloud is a pool of virtualized computer resources. (Weinhardt, C et al, 2008) This paper will briefly look into the definitions of cloud computing and its service models, and introduces a cloud computing service by Google for education and universities with its benefits. Introduction Boss et al. (2007, p. 4), argue that a Cloud is a pool of virtualized computer resources. They consider clouds to complement grid environments by supporting the management of grid resources. In particular, according to this definition, clouds allow the dynamic scale-in and scale -out of applications by the provisioning and de-provisioning of resources. (Weinhardt, C et al, 2008) The U.S. National Institute of Standards and Technology (NIST) defines cloud computing as a model for enabling convenient and on-demand network access to a shared pool of configurable computing resources such as networks, servers, storage, applications and services that can be rapidly provisioned and released with minimal management effort or service provider interaction. Wikipedia website defines cloud computing as an Internet based computing, whereby shared resources, software and information are provided to computers and other devices on demand, like a public utility. http://upload.wikimedia.org/wikipedia/commons/thumb/b/b5/Cloud_computing.svg/300px-Cloud_computing.svg.png In cloud computing environment, applications and the storage of data are significantly different. Applications and data are hosted to the Cloud and no longer running or saved on the personal computers. The cloud is formed by a collection of servers and computers and viewing the data and using the applications are done via the Internet. Cloud computing allows the users to access the applications and information from any computer connected to the Internet from anywhere around the world. This makes the remote collaboration easier for the users. Although cloud computing brings a great flexibility and ease of use for the users, but the security and safety of the applications and information is a major concern which must be considered and be prepared to solve any problems that may occur when switching to cloud computing as web-based data and applications have potential security risks. (Hu, L et al, 2009) What Comprises Cloud Computing? According to the definition of cloud computing by the U.S. National Institute of Standards and Technology (NIST) which mentioned earlier in this paper, cloud computing promotes availability and is comprised by five essential characteristics, three cloud service models, and four cloud deployment models. (See Figure 2) Essential Characteristics Service Models Deployment Models The service models comprise; cloud software as a service (SaaS), cloud platform as a service (PaaS) and cloud infrastructure as a service (IaaS). Cloud Software as a Service (SaaS) The users are able to use the providers applications running on a cloud infrastructure. Users can access the applications from different client devices via a client interface such as web browsers. (For example, yahoo email which is web-based). The application providers manage and control the underlying cloud infrastructure including storage, operating systems and networks. This service model usually put limitation on configuration of the applications by users. Cloud Platform as a Service (PaaS) The users are capable of deploying onto the cloud infrastructure consumer-created or acquired applications created by using programming languages and tools which are supported by the providers. Like (SaaS) the users don not manage or control the underlying cloud infrastructure including storage, operating systems and network but they have control on deployed applications and possibly are able to configure the applications. Cloud Infrastructure as a Service (IaaS) The users are provided with the capability of provision processing, storage, and networks and able to deploy and run arbitrary software including operating systems and applications. Like the other two services that mentioned above, the users do not manage the underlying cloud infrastructure but has control over deployed applications, storage and operating systems. (National Institute of Standards and Technology, 2009) Discussion The Internet service providers such as Amazon, Google and IBM are extending computing infrastructures and platforms as a core for providing top level services for computation, storage, database and applications. Figure 3 gives an overview of the type of cloud computing services on demand and their providers. Universities needs for ICT and cloud computing In a very simplified way, the needs for ICT in a university are demonstrated in figure 4. There are different groups and departments in a university including students and staff who have demand for IT services. As shown in figure 4, an IT department should provide software such as email accounts, special applications for different courses and hardware such as computers and servers for the users. The IT department can shift these services to the cloud to enable students and staff using these services via the providers of SaaS, IaaS and PaaS. For example, an application which is launched by a student resides on the server of the SaaS cloud provider and is accessed via the Internet. Another example is, many of the Customer Relationships Management (CRM) software such as SugarCRM, Oracle and Microsoft CRM are on host SaaS as well as on premise. The same situation applies when extra hardware such as virtual servers or computers is needed for students and staff. In this scenario, the IaaS cloud provider will execute the service online. If a department or group in the university wants to use all the software and hardware that they need online (i.e. for hosting application developed by a group of students) then it is possible through a PaaS cloud provider. (Sultan, 2010) Cloud Computing Costs Cloud computing can help the universities to rationalize the way they manage their resources. One of the good reasons for shifting to cloud computing is to get economic benefit in current recession. Cloud computing prove to be a great benefit and empowering in some situations to the universities due to its flexibility and cost structure. (Sultan, 2010) Simplification, costs and convenience of the way of delivering computer related services via cloud computing are the keys which should be considered for shifting to the cloud. Cloud computing reduces IT costs such as installation and maintaining of applications. Also continues upgrade of software and hardware and the cost of these products is another reason for universities to consider shifting to cloud computing. To promote the university and attract students, universities should always be on the lookout for the new IT services and products. Cloud computing is a way to achieve these products (Software Hardware) at affordable prices. The electricity costs for running an IT infrastructure in a university for hardware such as servers, switches and back-up drives could be very expensive. Therefore shifting a university to cloud computing is likely to reduce these costs and other related expenses. (Joint et al, 2009) In addition, cloud computing means shifting the management and responsibility of these service and products to their provider. This may result in cost saving with relation to human resources as fewer IT employees will be needed for the IT department. Cloud Computing and the environment By reducing the number of hardware devices needed in the university to run the software and applications and replacing them with cloud computing systems, the amount of energy for running and cooling the hardware devices will be reduced. Also using cloud computing telecommunication techniques such as printing and file transfers reduces the need for office space, buying office furniture, disposing of old furniture, buying chemicals for cleaning the offices and more. Those cloud telecommunication techniques also may reduce the need for driving to work and resulting in decrease with relation to carbon dioxide emissions. (IBM, 2010) Google Apps for Higher Education; Less IT More IQ Google offers cloud computing services for higher education and is called Google Apps. Google Apps consists of advanced communication and collaboration tools for education and universities without the cost and complexity of maintaining on-site hardware and software free of charge and advertisements. Currently many of the universities, colleges and schools from all around the world including Kingston College, University of Leeds and University of Portsmouth in the UK are using Google Apps. (See figure 5) Google Apps enable the students getting connected to the campus with mobile access wand 7 GBs email storage which is protected against spam and viruses. It also enables them to stay connected with built-in instance messaging (IM), voice and video chat and file transfering. Students can share calendar and schedule groups, rooms and so on from even mobile phones. Creating and sharing documents such as word, spreadsheets and presentations online from any location by students and teachers is the collaboration feature of Google Apps. They can also share videos that anyone can comment on, tag and rate. Also they are able to build shared websites that include videos, images and documents, create forums and mailing lists. Using Google Apps helps the IT staff to focus on other activities such as adding value to the IT facilities rather than being worried and engaged with the IT problems which may occur. There is no software to install, and no need for hardware. Google Apps have created a multitude of APIs and have approved partners to help the universities for integrating with their existing IT system. (Google, 2010) Conclusion Cloud computing is an emerging and a good model of delivering computing services for education by relying on existing technologies such as Internet, web services and virtualization. It offers the universities substantial cost saving and more efficient way of providing IT services to the students and staff. The universities can reduce their IT services cost such as software, hardware, and maintenance of the applications and shift the responsibility of the IT services to the service providers. Google Apps is an example of cloud computing system for education which is discussed earlier in this paper. Students can get real benefits of Google Apps such as 7 GBs email storage, easy collaboration with each other and the lecturers and so on. Furthermore, cloud computing is environmentally friendly as the reduction in number of hardware devices decreases the amount of energy for running and cooling those devices. Also cloud computing telecommunication techniques reduces the need for driving to work and results in reduction in carbon dioxide emissions. It is important to consider that cloud computing might not be suitable for all organisations such as those which the loss of service as a result of cloud problems is a major concern and may have an impact on their customer services and loss of sales. Unreliable IT services in a university makes a bad reputation and have effect on the university rank. In conclusion, with the speed of technology innovation and the benefits of clouding it is likely that in the near future the education centres shift their IT services to the cloud. Therefore the safety and security of the critical data and information is an issue in cloud computing which should be considered by the providers to attract the education centres. For example the law would possibly allow the governments or other organisations to access certain data and information. Thus for the time being the universities should consider clouding only on certain data and resources not the critical information.

Essay example --

Statement of Purpose We are accessible only to a limited quantity of resources around us. Considering the current usage and availability of resources, it has become very important for us to use them as wisely as possible. As an industrial engineer my aim is to find ways to eliminate wastefulness and enhance the efficiency of the process or service being provided. I would like to enhance my knowledge and in order to achieve this, I wish to pursue my Master’s degree in Industrial Engineering at the Arizona State University. I aspire to do my PhD after my Masters to fulfil my long term career goal of carrying out postdoctoral industrial research while becoming a tenured professor. Throughout, my inclination has always been towards academics and I consistently strive to achieve the best. I attended one of the best schools in my city, National Public School, Bangalore. Be it in school or my college, I have always been very enthusiastic about learning something new. In 2010, I started my undergraduate degree course in Industrial Engineering and Management in the prestigious M.S. Ramaiah ...

Essay --

Project management techniques and project planning tools play an important role in any tasks where different possible outcomes are possible; where risk of failure exists. To avoid this failure we need planning options, organizing resources and events to deliver a successful event. Tasks of a Project Manager: †¢ Feasibility Analysis (4 days): It provides the basis for developing a concept in to business plan and subsequent business start-up. It has three part †¢ Technical Feasibility (2 days): The purpose of the technical feasibility step is to verify that the product will achieve its end status and to confirm that there are no production obstructions. †¢ Financial Feasibility (1 days): It shows that proposed plan has a cash flow quantity and quality to allow the project sponsor recover the amount invested in the project. †¢ Organizational Feasibility (1 days): It checks how well the proposed plan supports the objective of an organization’s strategic plan for information systems. †¢ Project Modelling (1 week): This is the designing phase where the manager need to decide how the en...

Times Roman and D. Williamson

Case Study 1: Prioritizing Projects at D. D. Williamson Due Week 3 and worth 240 points Read the case titled: â€Å"Prioritizing Projects at D. D. Williamson† found in Chapter 2. Write a 3-5 page paper in which you: 1. Critique the prioritizing process at D. D. Williamson. 2. Suggest at least one (1) recommendation to improve the prioritizing process. 3. Create a scenario where the implemented process at D. D. Williamson would not work. 4. Project five (5) years ahead and speculate whether or not D. D. Williamson will be using the same process.Justify your answer. 5. Use at least four (4) resources in this assignment. Your assignment must: ? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. ? Include a cover page containing the title of the assignment, the student’s name, the professor’s na me, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are: ? Assess organizational strategies that contribute to effective project management of human resources. ? Use technology and information resources to research issues in managing human resource projects. ? Write clearly and concisely about managing human resource projects using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

Library System Documentation Essay

A. Introduction A computer plays a vital role in our life and in our society. Business and some government agencies have long been using computer-based system. In schools and private office computer plays a vital role in their advancement and development. With the emergence of computer technology. Efficiency and accuracy were achieved. Even with the emergence of this technology, there are still many establishments today which still are used manual system in their operations. With the problems being encountered, such as inaccurate results and workloads, computers will of great help. Through an automated system, problems will be lessened with ease accuracy and efficiency. The Library, being the focal point for academic in college and university campuses plays a vital role in the academic development of the students and faculty alike. It has the basic function of aiding the parent institution in carrying-out its objectives by acquiring and making the books, materials and services available when needed. With the rapid and advancement in computer technology. Traditional library function is now being updated using current technology concepts. Libraries are now faced with the challenge of providing effective access to the rapidly growing resources in electronic form. B.Problem Statement Mabini Educational Institution Library faces the following problems: * Manual in locating and knowing the availability of the books. * Manual in knowing the list of employee * Less efficient and Time consuming. * Unmanageable record and list of books. * The Library clerk has delayed response to the inquiry. * The librarian needs enough time to track down the borrowed book. C.Objective The objective of the study is to propose a computerized library system as well as a system design that could be used by MABINI EDUCATIONAL INSTITUTION. D.Hypothesis The system will not be able to provide and develop a computerized library system. It will not be able to increase security in terms of record keeping.The system will not to be able to easily track down number of available books. The system will not be able to save time in updating book records. E.Significance of the Study The study can help lessen problems that are presently encountered by the said school. For the school (& the people behind the management of the library system particularly the librarian), this would help in minimizing the loss of book records being encountered in the existing library. Creating reports would be easier for the librarian. For the student and teachers, this would save time in verifying whether the books is available or not. For the researchers to enhance and likewise develop their skills and talents in analyzing system needs designing a computerized system and as a programmer developing a software. This study will also serve a reference for the future researches who will conduct a similar study. F.Scope and Delimitation The study entitled â€Å"Computerized Library System of MABINI EDUCATIONAL INSTUITUTION† focuses mainly in the transaction of arrival of books, borrowing of books, returned books and the overdue. It will also include the monitoring of books and generating of books records. The system would have information about the student and the books they borrowed or returned. Details about the book would also be included in the system such as call number, title, author, and the accession number. The system would have monitor of the book with a penalty. The system will only limit its study in the MEI balele branch. The Proposed system does not include the catalogue system, borrowing other materials such as thesis, manuscript, newspaper, magazines and etc. because of time constraint. CHAPTER 2 A.REVIEW OF RELATED STUDIES Local Studies Wilson Banga and Connie Kou, made an information system. The study eliminates the present problems and procedures and efficient and reliable result. The study includes all records from first year to fourth yea, the alumni record and the personal record applicable to registrar’s office. Maria Teresa Lumban (2000) made a library system. The Proposed library system for Lipa City National Library was made to prove that computer could be useful in solving problems arising from the increasing demand of library users. It is a window database that runs through Windows 98 operating system. The system uses peer-to-peer networking and is set-up on star topology. Billy Dimaculangan (2000), made a library system. The system shows the computerized library system of Mabini Academy High school Department and used the peer-to-peer networking in windows 98. Elmer Tanyo (2000), made a automated card catalogue system. Just like an ordinary manual catalogue system, libraries have option to delete, add, record in card catalogue order to update the catalogue. The software also has the option to reserve our borrow book. Julius Luna (2001), made a library system. The proposed system consists of two major components card cataloging and users-monitoring system. The card cataloging system serves information on book acquisitions and call number. It is capable of accessing the location of individual’s volumes. Foreign Studies According to Charles Deavor (1991), the automated card catalogue for library is open to access the shelves and the facility to borrow means that much of use modern library is at the free choice of reader, scholars and scientist continue to emphasize the value of browsing among shelves of well-arranged library. Eileen Merith (1992), made library system. The system was develop through HTML, and Java the Galileo project will create standard friendly user computerized community information system. Thus computerized information system consolidate social service, health, care, training, and job information in an interface that average citizens and system participants can use. They also have the information that enrollment system tax a completed introductory program application from the community service. Robert Kingsley (1995), made an inquiry system. The system was developing through Java and HTML. The system aims to provide convenient and comprehensive advantages, their effectiveness revolved around the availability of machine information, specially two types of machine readable information one indentifying the browser and the other indentifying the items to b changed. CHAPTER 3 A.Theoretical Framework B.Conceptual Framework C.Methodology This Computerized Library System is recommended to Mabini Educational Institution High school. This Computerized Library System is design to help those MEI student, teachers, other Personnel , and other concerned people so many persons will be benefited . For the school, it will help to have a secure assurance of borrowing books from the library and can easily detect the borrowed books. For the librarian, do not need to consume or use up more time to handle of manage data and to produce a report on library manually. The personnel can organized and find the book easily. For the student, it will borrow book in much easier way. It does not have to fill up again the library card, a computerized library system is much better than the present library system which is in manual form. The System is not intended to changes all the principle details and methods of borrowing books from the library but rather to improve it in much accurate and reliable form .

Renaissance in Middle Ages

In many eras, events happened as a reaction, and often an overreaction, to events of the prior era. In the Middle Ages, a proper education was extremely rare for the common people. As a reaction to the Middle Ages, in the early renaissance, there was a strong focus on a classical education consisting of Greek, Latin, the classics, and art. As the population and economy grew and books became more readily available, people became disillusioned with the impractical classical education, demanding an education leading to practical professions. In the early renaissance, emphasis was redirected from clerical to secular life. The secular humanist idea held that the church should not rule civic matters, but should guide only spiritual matters. The church disdained the accumulation of wealth and worldly goods, supported a strong but limited education, and believed that moral and ethical behavior was dictated by scripture. Humanists, however, believed that wealth enabled them to do fine, noble deeds, that good citizens needed a good, well-rounded education, and that moral and ethical issues were related more to secular society than to spiritual concerns. Humanists paid close attention to classical studies because most of the humanist philosophy was based on Greek and Roman ideas. In addition to the study of Latin and Greek, a classical education consisted of scientific matters, government, rhetoric, philosophy and art. In the Middle Ages, the church discouraged education to keep people under the control of the church. People were guided by the teachings of the church and had little opinion to what was being told to them. Books were also very costly and were mostly written in Latin, an unfamiliar language to the common people. People were taught Greek and Latin so that they could understand the books available to them. In 1445, Gutenberg invented the printing press, making books more plentiful and therefore affordable for the educated middle class. They also began printing books in European languages. By the late stages of the renaissance, the population started to rise dramatically and the economy started to boom. With a larger population, more merchants and tradesman and other people with practical skills were needed. With books more readily available, people demanded books in the many languages of Europe. As a result, the concentration in education focused on local languages, practical mathematics, science and trades. Although the renaissance reversed the practices of medieval times by restoring education in the classics and gave rebirth to independent thought, the masses demanded a redirection of education to practical and useful skills. The focus on humanism forced the Church to play a secondary role in peoples† lives. Despite the changes in education and philosophy during the renaissance, Europe eventually molded itself into a well-rounded society.

History of News Papers

The StatesmanThe Statesman is one of India's oldest English newspapers. It is a leading English newspaper in West Bengal. It was founded in Kolkata in 1875 and is directly inclined from The Friend of India (founded 1818). The Englishman (founded 1821) was merged with The Statesman in 1934. The Delhi edition of The Statesman began publication in 1931. The Statesman is a founding member of Asia News Network The Statesman has distinguished itself through objective coverage of events, its value as an honest purveyor of news highlighted at times of crisis such as the Bengal Famine of 1943 and the infamous internal Emergency of the mid-1970s. The Statesman succeeded, as the truth must prevail, and remains a favorite of readers in Kolkata and other parts of India. The Statesman is committed to the cause of the environment and supports the use of recycled newsprint.Amrita Bazaar PatrikaIt is the oldest Indian-owned English daily. It played a major role in the evolution and growth of Indian j ournalism and made a striking contribution to creating and nurturing the Indian freedom struggle. In 1920, Lenin described ABP as the best nationalist paper in India. It is born as a Bengali weekly in February 1868 in the village of Amrita Bazaar in Jessore district (now in Bangladesh). It was started by the Ghosh brothers to fight the cause of farmers who were being exploited by navy planters. Kumar Ghosh was the first editor. In 1871, the Patrika moved to Calcutta, due to the outbreak of plague in Amrita Bazaar and functioned as bilingual weekly, publishing news and views in English and Bengali. The Patrika became a daily in 1891. It was the first Indian-owned English daily to go into investigative journalism. The Patrika backed the cause of communal harmony during the Partition of India. During the great Calcutta killings of 1946, the Patrika left its editorial columns blank for three days.Malayalam ManoramaIt was found by Kandathil Varghese Mappillai at Kottayam on March 14th, 1 888 , Manorama has earned the distinction of being the largest regional language  newspaper in India. The name came out of an elite brainstorming the great poets Kerala Varma and Raghavan nambiar . Manorama was sealed on Sept 1938 ,after it reported how the police assaulted and shot people agitating for civil rights . Its Editor K.C Mammen Mappillai was jailed and he walked out of jail two years later. He built Manorama again after the country attained freedom , Today, 125 eventful years later that showcases an almost unparalleled story of courage and conviction, now Mr Mammen Mathew is the The Chief Editor Manorama.LokmatLokmat was founded by a group of Indian freedom fighters, in 1918, from Yavatmal, a town in the state of Maharashtra. In 1952, Lokmat was acquired by, Late Shri Jawaharlal Darda, who was also a freedom fighter. Late Shri Jawaharlal Darda launched Lokmat’s first daily edition on December 15, 1971 from Nagpur, Maharashtra. It is largest read & circulated Mar athi language newspaper. 1973 Lokmat Newspapers Private Limited acquired the Lokmat newspaper . Lokmat Aurangabad started on 9 January 1982. Lokmat Samachar started on 27 July, 1999. And recently 2013 Lokmat Samachar launches its 7th edition from Chhindwara, Madhya Pradesh.Hindustan times‘Hindustan Times' was founded in 1924 by Master Sunder Singh Lyallpuri, founder-father of the Akali movement and the Shiromani Akali Dal in Punjab K. M. Panikkar was its first editor with Devdas Gandhi (son of Mahatma Gandhi) on the editor's panel.Sadar Panikkar launched the Hindustan Times as a serious nationalist newspaper Birla took full control of the paper in 1933. The paper continues to be owned by the Birla family.The Delhi-based English daily Hindustan Times is part of the KK Birla group and managed by Shobhana Bhartia,Rajya Sabha member of Congress party and daughter of the industrialist KK Birla and granddaughter of GD Birla. It is owned by HT Media Ltd.Hindustan DainikIn 1918 Incorp oration Company as The Behar Journals Limited' by individuals including Dr. Rajendra Prasad, Mr. Sachidannand Sinha and Mr. Syed Hassan   Imam, who were the founder Directors Commencement of printing and publication of Hindi daily Pradeep' at Patna. In 1986 it began the printing of Hindi daily Hindustan’ and the English daily Hindustan Times' on behalf of The Hindustan Times Limited' at Patna and termination of printing and publication of the Hindi daily Pradeep'. In 2009 Hindustan Media Ventures Ltd is Acquired of Hindi business‘ from HT Media comprising of Hindi daily newspaper, Hindustan' including Ravivasriya Hindustan'; magazines Nandan' and Kadambini'; and internet portals of the said publications, including all assets, liabilities and employees pertaining to the said Hindi business.Amar UjalaAmar Ujala was started in 18 April 1948 in Agra. It is a Hindi regional daily newspaper in India. Launched at the dawn of Indian independence, the objective of Amar Ujala w as to promote social awakening and introduce a feeling of responsibility among citizens. It circulated in Chandigarh, Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir, Uttar Pradesh, Uttarakhand and New Delhi. The Amar Ujala motto is â€Å"Saar se vistaar tak† (A complete detailed knowledge.)Anandabazar PatrikaThe paper was founded in 1922 by its inaugural editor Prafulla Kumar Sarkar and the founder proprietor. It comes out as a four/page evening daily. A cartoon strip appears , In 1 923 Anandabazar Patrika becomes a morning daily. It ties up with Reuters, Associated Press and the Free Press of India. A bi-weekly Anandabazar starts for suburban readers. In 1954 Anandabazar Patrika becomes the largest circulated newspaper in the country published from one location, according to the Press Commission report. It is an Indian Bengali language daily newspaper published in Kolkata, New Delhi and Mumbai In September 2010 it entered into a license agreement with ABP Group. Deccan ChronicleDeccan Chronicle Holdings Limited (DCHL) is the publisher of largest circulated English Newspaper in South India – ‘Deccan Chronicle’ with a circulation of over 1.45 Million Copies per day across Andhra Pradesh, Tamil Nadu, Karnataka and Kerala with Eleven editions from Hyderabad, Vijayawada,  Rajahmundry, Vishakapatnam, Anantapur, Karimnagar, Nellore, Chennai, Coimbatore, Bengaluru and Kochi. The newspaper's name derives from the originating place, the Deccan regions of India.Deccan Chronicle is also published from Tamil Nadu, Karnataka and Kerala. The company started its operations in AP as a partnership concern in 1938. The late T Chandrashekar Reddy took over the operations in 1976 after the earlier promoters declared bankruptcy Mr Reddy subsequently handed over the operations to his two sons T Venkattram Reddy and T Vinayak Ravi Reddy , who have been managing its operations since late 1970sIndian ExpressIn 1931, the Indian Express was started by an Ayurvedic doctor, Perumal Varadarajulu Naidu, at Chennai. Soon under financial difficulties, he sold the newspaper to Swaminathan Sadanand, the founder of The Free Press Journal, a national news agency. In 1935, when The Free Press Journal finally collapsed, and after a long and controversial court battle with Goenka, (where blows were exchanged between some of the parties), Sadanand lost ownership of Indian Express. The Indian Express is an Indian English-language daily newspaper. The Indian Express gave India a voice of opinion that was fearless and true. From a single-edition paper in Madras in 1932. The Indian Express grew into a multiple-edition paper influencing thought and policy across the country. At a time when India was struggling for her freedom, oppression was rife and the press virtually gagged, one voice dared to break the silence.Dhina ThanthiIt was founded by S. P. Adithanar, a lawyer trained in Britain and practiced in Singapore, with its first edition from Madu rai in 1942. The publication spread over Tamil Nadu and the neighbouring states of Puducherry and Karnataka. Daily Thanthi became one of the largest Tamil language dailies by circulation within a few years; it has been a leading Tamil daily since the 1960s Dinathanthi has been a tool for the students of Tamil Nadu in securing good marks in their board exams. It is the highest circulated Tamil daily in Bangalore. It issues a book called 10th, +2 Vina Vidai Book, on every Wednesday during the second part of the year.The TelegraphThe Telegraph was launched on the 7th July, 1982, The designer director of Sunday Times, London Edwin Taylor designed the newspaper provided a standard in design and editing published by the ABP group of publications. The Telegraph in its short life span of 26 years has become the largest circulated English daily in the eastern region published from Calcutta. The Telegraph is the only English newspaper launched in post independent India which has overtaken the established market leader in the region.Dainik BhaskarDainik Bhaskar was started in year 1958 from Bhopal, the capital city of Madhya Pradesh. As of 2012,It is an Indian Hindi-language daily newspaper published by D B Corp Ltd.. It its National Editor is Kalpesh Yagnik who operates from Bhopal, Madhya Pradesh . The newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by the name Subah Savere in Bhopal and Good Morning India in Gwalior in year 1957, it was renamed as Bhaskar Samachar In 1958, it was renamed as Dainik Bhaskar which in 2010Dainik JagranThe genesis for Dainik Jagran was in the year 1942. The year when the freedom struggle of India reached its crescendo and found expression in the â€Å"Quit India movement†. Dainik Jagran was launched during this time with the vision of our founder Shri Puran Chandra Gupta, to â€Å"Create a newspaper that would reflect the free voice of the people†. This vision was as much a reflection of th e time when it was propounded as much as it is relevant to us today. Dainik Jagran is the flagship brand of the company. In today’s dynamic media world, where consumers have an unprecedented array of choices, Dainik Jagran stands out as a brand that is the choice of millions of Indians .Deccan HeraldDeccan Herald is a leading English-language daily newspaper in the Indian state of Karnataka Deccan Herald was started in 1948, with the famous  journalist Pothan Joseph as its founding editor . The heady days just after the nation's independence Mr. Guruswamy had dedicated his life to truth and impartiality and he started The Printers (Mysore) Private Limited and its publications – Deccan Herald, Prajavani, Sudha and Mayura. An institution that has completed 50 glorious years of chronicling the joys and sorrows of the people of Karnataka, India and the world.EenaduEenadu was launched from Vishakhapatnam in 1974 by Ramoji Rao, a businessman with other successful enterpris es,Eenadu is an Indian Telugu-language daily newspaper which is the largest circulated Telugu newspaper in Andhra Pradesh . Initially, the circulation of Eenadu was limited. When launched in the city of Vishakapatnam, it wasn't able to sell more than 3,000 copies a week. Eenadu found itself struggling to become a daily publication ranked amongst other popular rival publications.

Business Process Reengineering In Financial Service Sector Commerce Essay

Business Process Reengineering In Financial Service Sector Commerce Essay Business Process Reengineering is a management practice that aims to improve the efficiency of the business process. The key to BPR is for organizations to look at their business processes from a â€Å"clean slate† perspective and determine how they can best construct these processes to improve how they conduct business. Reengineering is a fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in cost, quality, speed, and service. BPR combines a strategy of promoting business innovation with a strategy of making major improvements to business processes so that a company can become a much stronger and more successful competitor in the marketplace. Re-engineering is the basis for many recent developments in management. Also, many recent management information systems developments aim to integrate a wide number of business functions. Enterprise resource planning, supply chain management, knowledge management systems, groupware and coll aborative systems, Human Resource Management Systems and customer relationship management systems all owe a debt to re-engineering theory. Business Process Reengineering is also known as Business Process Redesign, Business Transformation, or Business Process Change Management. DEFINITION â€Å"The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical contemporary measures of performance, such as cost, quality, service, and speed.† OVERVIEW OLD WINE IN NEW BOTTLES Business process reengineering (BPR) began as a private sector technique to help organizations fundamentally rethink how they do their work in order to dramatically improve customer service, cut operational costs, and become world-class competitors. A key stimulus for reengineering has been the continuing development and deployment of sophisticated information systems and networks. Leading organizations are becoming bolder in using this technology to support in novative business processes, rather than refining current ways of doing work. Business process reengineering is one approach for redesigning the way work is done to better support the organization’s mission and reduce costs. Reengineering starts with a high-level assessment of the organization’s mission, strategic goals, and customer needs. Basic questions are asked, such as â€Å"Does our mission need to be redefined? Are our strategic goals aligned with our mission? Who are our customers?† An organization may find that it is operating on questionable assumptions, particularly in terms of the wants and needs of its customers. Only after the organization rethinks what it should be doing, does it go on to decide how best to do it. Within the framework of this basic assessment of mission and goals, reengineering focuses on the organization’s business processes-the steps and procedures that govern how resources are used to create products and services that m eet the needs of particular customers or markets. Reengineering focuses on redesigning the process as a whole in order to achieve the greatest possible benefits to the organization and their customers. This drive for realizing dramatic improvements by fundamentally rethinking how the organization’s work should be done distinguishes reengineering from process improvement efforts that focus on functional or incremental improvement Business process reengineering is the main way in which organizations become more efficient and modernize. Business process reengineering transforms an organization in ways that directly affect performance.

Profnessional paper (exdended nursing roles) Term

Profnessional (exdended nursing roles) - Term Paper Example The curative health care costs are currently increasing thus the need of preventive health care and health care insurance for the minority groups (Chernecky & Murphy-Ende, 2009). Approximately, health care costs account for about 14 percent of US Gross domestic product through federal and state spending on Medicare, TRICARE, Medicaid and other health care programs. The rise of new medial technologies like imaging tests and new diseases will require nurses to have advanced degrees in the future. The aging citizens consist of 15 % of total US population and the figure is projected to reach 21 percent in the next two decades. Another changing trend in healthcare is the increase in the use of Electronic Medical Records (EMR) that will require all nurses to learn how to use the systems and also offer telemedicine services since many patients carry out self-assessments daily (Chernecky & Murphy-Ende, 2009). The current trends in health care require a visionary role in order to match the fu ture health care needs. My visionary role will require me to empower the relationships with patients and take an innovative approach in delivering health services to the population. I have a deep sense that in the future patients will need enhanced confidentiality and privacy protection of their health care information due to emergency of new disease trends (Chernecky & Murphy-Ende, 2009). I aspire to work with physicians and hospital administrators in delivering the health care services to Hispanic women suffering from breast cancer. I will work with physicians and hospital administrators, clinical counselors, surgeons, dieticians, chemotherapists, oncologists, and radiologists in delivering the healthcare. Other professionals will include medical geneticist who will predict the chances of a patient suffering from breast cancer and breast surgeons who will remove cancer tumors (Chernecky & Murphy-Ende, 2009). My new role will enable me create awareness on the need of taking early t ests and preventing the chances of suffering from breast cancer in Hispanic women. Hispanic women are vulnerable to breast cancer due to lack of awareness and their lifestyles. I will coordinate the breast cancer awareness efforts and offer by advocating for the patients’ interests and ensuring that all patients receive holistic care while in the hospital. I will provide feedback and train colleagues in delivering the heath care. I will ensure all Hispanic women suffering from cancer in the hospital receive enough fluids, and take the vital signs and symptoms of the patients. I will display sound judgment and ethical considerations in ensuring all patients follow their medical schedules (Chernecky & Murphy-Ende, 2009). In order to effectively deliver healthcare services to the vulnerable population, I need advanced nursing education and work experience for the clinical preparation. I need a graduate degree in nursing in order to provide direct care to patients in a hospital e nvironment. Some of the issues I need to be aware of include CNS practicum, diagnostic reasoning, evidence-based practice, health care ethical policies, and patient stabilization and breast cancer assessments. I will complete the Master of Nursing degree program in clinical nursing specialty within four years and obtain the minimum working hours requirement before receiving the certification. I

Project Management Methodology Essay Example | Topics and Well Written Essays - 1500 words

Project Management Methodology - Essay Example This is captured significantly in Project Methodology Framework. For this reason, process groups and knowledge areas are essential. This paper seeks to address why project management methodology is a practical way of implementing organizational change. It exposes the reason why organizational change in itself is a project. A part from dealing with the nine project knowledge areas it illuminates the role of process groups in project implementation processes. It also seeks to relate the Project Implementation Methodology to Kotter’s eight-steps in leading change. Project Management Methodology Framework in Implementing Organizational Change Why Organizational Change is viewed as a project Evidently, Project Management Methodology is relevant in implementing organizational change. Organizational change should be viewed as a project and therefore applying project management methodology would be appropriate. The reasons why organizational change qualifies as a project are many. On the whole, often times, the design of the organization doubles up as one of a project’s particular goal. For instance, there may be a need for reducing the number of employees needed, or introduction of new technology or part of a business change procedure. Specifically, numerous issues that relate to the organizational change management are supposed to be dealt with when a project is starting (Richman 2006). This ensures that needed activities become part of plan to pave way for assigning roles and responsibilities. Further, this may mean that issues such as sponsors change and their effectiveness, participatory methods, and change of communication in view of the targets are examined. When changing work culture, project management framework helps to break down the project into logical and more manageable steps. Organizational culture consists of the beliefs, values, and norms that are shared by people within an organization. The process of changing culture can be a costly an d time consuming project that involves implementing many of the processes, groups and bodies of knowledge that project management methodology consist of. Richman (2006) reckons this when he asserts that organizational policies may require change in its formal and informal culture that affects a project. According to him, this could be in quality management which would involve continued project improvement and auditing, or changing employee’s performance evaluation frameworks and dismissal guides. It could also involve streamlining of work reporting time and contract provisions (Richman, 2006) Process Groups and Knowledge Areas in Relation To Kotter’s Leading Change Model Because of the reasons aforementioned, project management methodology is a good tool for implementing an organizational change because it is proven to be a structured and a logical methodology for managing projects. In a way it maps well with John Kotter’s model of Leading Change. Kotter’ s model of eight-stage process, offers a more practical strategy to leading the implementation process of, and not merely managing change. Richman (2006) notes that, essentially, a successful project originates from an effectively planned and executed project management methodology which is ‘‘a system of interrelated phases, procedures, activities and tasks that define the project

How the Company Seeks To Deliver Customer Value Assignment

How the Company Seeks To Deliver Customer Value - Assignment Example The corporation is committed towards, meeting the needs and tastes of its discriminating customers spread across the world with continuous innovation and by delivering quality of drinks. In order to strengthen its brand image and increase customer awareness, the company makes considerable investment in sales and marketing activities. The operations of the company are categorised into six major segments which involve Eurasia and Africa, Latin America, Pacific, Europe, North America, Bottling Investments and Corporate (Hartogh, 2007). Correspondingly, the purpose of the report is to critically examine and explain how the selected company i.e. The Coca-Cola Company seeks to deliver customer value. Organisational Objectives The Coca-Cola Company has established missions and objectives in order to guide its operations in the future period. Accordingly, the mission and objectives of the company are to: Refresh the entire world Inspire moments of cheerfulness Create value and ascertain tran sformation everywhere the company involves Similarly, the organisation has also articulated certain vision in order achieve its missions effectively and smoothly. Correspondingly, the visions of the company are subdivided into six major categories which include profit, people, portfolio, partners, planet and productivity. The vision of the company is briefly explained below: Profit: The company intends to provide fair returns to its shareholders while performing its organisational responsibilities People: The organisation aims at offering a cordial place for its employees to work wherein every individual is inspired to contribute their best towards the accomplishment of the organisational missions Portfolio: Coca Cola further intends to create new brands and sustain strong ‘brand portfolio’ by prudently meeting the needs of its customers Partners: The company also intends to grow its business along with ensuring the growth of its partners as well as aims at creating nurturing relationship with all its business partners Planet: Coca Cola not only strives to increase its ability to generate the revenue but also desires to become one of the most responsible corporate citizens Productivity: It aims at being a highly operative, lean and fast-moving corporation Source: (The Coca-Cola Company, 2013) Product and Brand Portfolio Coca-Cola offers an assortment of 500 brands and 3500 beverage products in different locations of its operations. The products of the company include sparkling and still beverages such as water, teas, coffees, juice drinks, sport drinks and energy drinks. It can be stated that the organisation has strong brand image across the globe. Essentially, a brand can be defined as the promise made by the business organisation to satisfy the needs of its customers. A strong brand image facilitates the business organisation to reinforce its reputation as well as seek large customer base. As far as branding is concerned for Coca-Cola, it has been ascertained that the company has made maximum utilisation of available resources for developing a strong brand image. The strong brand image of the company has facilitated it to acquire greater competitive market in the non-alcoholic beverage segment (Coca-Cola Enterprises Inc,

Consumer behaviour of Latvian outbound tourists Essay

Consumer behaviour of Latvian outbound tourists - Essay Example 34 The relation between the number of trips organized by the agency on an online platform 36 The study of the reasons of using a traditional travel agency 37 APPENDIX 44 Data Requirements Table for Travelers Questionnaires 44 Data Requirements Table for Managers Questionnaires 45 The relationship between the Objectives and the Research Questions 45 Introduction The tourism sector is one of the dynamic aspects of the economy of a given country. The rapid growth of the tourism industry however, is associated with the development of the Internet and its availability. This leads to low budget of airlines tickets to potential clients, irrespective of their geographical location around the globe (Mayr & Zins, 2009). In response to the development, the tourism industry has created various major reservation systems that are available for the clients in their accommodation and plans in regards to their trips (Kracht & Wang, 2012). Through online databases, clients are able to book their ticke ts, hotel rooms, tour cars and other facilities offered within the tourism industry (Grandos, Kauffman, & King, 2008). This however, has a direct impact towards the efficiency of tourism activities, since tourism is dependent on various factors of the consumer’s behavior (Kaze, Skapars, & Sceulovs, 2011). Creation of new information resources, significantly affect the usual form of the old organizational system deployed in the back days (Mayr & Zins, 2009). Not only internal factors that influence the decision-making process, but also the accessibility of existing distribution channels and other external factors.(Cox, Burgess, Sellitto, & Buultjens, 2009). In the tourism sector, customer satisfaction is an important facet, and when there is absence of even a single online distribution database, an impeccable disadvantage within the country prevails. This however, adversely affects the tourism industry at large. In addition, providing affordable services in booking accommodati on and transport affairs (online agencies) would attract high numbers of tourists as far as efficiency facet is concerned (Kracht & Wang, 2012). Competition has led many companies within tourism sectors venture their business in line to online system management. Moreover, there are more than 15 tourism companies in Latvian that have been offering services to outbound and inbound tourist (Vasilyeva, 2013). However, these companies decided to avail online systems that could see them reduce the running costs hence; providing efficiency as far as the issue of time in considered. These companies have developed their own websites with up-to-date reliable information, which plays a vital role in retaining their customers as well as meeting their needs in time (Kanchanawong, Charungkon, & Poonoi, 2012). Rationale for the study The main aim to this study is to establish the Consumer Behavior of Latvian outbound tourists towards the online and offline travel booking method, which has triggere d the influence of efficiency in terms of time management. In the old system of

Martha Peer review MS2 Essay Example | Topics and Well Written Essays - 500 words

Martha Peer review MS2 - Essay Example Many typographical mistakes were seen in your paper. If you go back and review it once again I am sure you will also see them. E.g. pg 1 â€Å"household andwhat better†, on pg 2 â€Å"can assessa critical†, on pg 3 â€Å"training andpassed the post- training† and many more. Some sentences were very long and thus were confusing e.g. on pg 4 â€Å"The primary goal was to support abusive and neglectful parents, change their unhealthy patterns of †¦..The hope is to improve their parenting skills so that they will begin to derive pleasure from being with their child(ren) and will no longer abuse or neglect them.† Here there is a sudden change tense. On pg 4 â€Å"However, her line of questioning made me†¦. I vacillated between feeling exposed and judged by her as she continued to try and get me to reveal experiences from my past† is unnecessarily long and could have been divided into two sentences. There was some repetition of word like â€Å" Abuse and neglect†, â€Å"albeit†, and â€Å"learned† that did not give a very good impression. Synonyms could have been used. There were some sentences that were poorly constructed like on pg 1† I knew I was a compassionate, sensitive, caring person and was often told by friends that I was easy to talk to† could have been written as I knew I was a compassionate, sensitive, caring and was often told by friends that I was someone who is easy to talk to, On pg 3 â€Å"I felt certain that if I encountered domestic violence, I too, could become a victim by merely being in the wrong place at the wrong time† could have been written as I felt certain that if encountered domestic violence, I too, could become a victim by merely being in the wrong place at the wrong time and on pg 10 â€Å"In situations where I couldn’t relate to a particular event, I explored my own feelings about the situation and handled it the best way I could with patience, tolerance and a sense of humor† as In situations where I couldn’t relate