Consumer Behavior in Tourism for Paradigms -myassignmenthelp

Question: Discuss about theConsumer Behavior in Tourism Models for Paradigms. Answer: Introduction Consumer behavior incorporates certain activities, decisions or experiences which satisfy the needs of the consumers. It concerns all the activities which incorporate consuming, obtaining and product disposing that precedes and carry out these actions (Darling, 2015) . The Consumer behavior remains one of the important areas for research in the tourism and marketing fields in terms of travel behavior or the behavior of tourist (Rid, Ezeuduji Prbstl-Haider 2014). There are a few comprehensive literature reviews on the behavior of consumer typically described his injurious area with the help of the existing models or concepts of Consumer Behavior. There are exceptions in the insights of the authors who give review about the psychological and social influence on the travel behavior of individual who aimed at developing a model of the behavior of tourism. Discussion The lacking of the comprehensive views is not only due to the extensive breadth of the area of topic, also it involves the behavior of travel which is regarded as an ongoing process which stages which are inter correlated and the concepts which cannot be separately analyzed (Rid, Ezeuduji Prbstl-Haider 2014). The proposed model based on conceptual develops link between concepts, research and influences in terms of context (Antn, Camarero Laguna-Garca 2017). .. Innovation has been made constrained with the applications of methods, models or paradigms and the systematic methods which are taken from the other disciplines without questioning their applications in tourism.The Plogs model classifies tourism into three important categories which is Allocentric, Psychocentric, Midcentric (Cheng Wu., 2015). In terms of Tour package, an allocentric would always like to have basics such as hotels, transportations, but not committed to framed structure of itinerary. The tourists would have the privilege to discover area, make certain arrangements and selects varieties of activities and attractions for tourists (Xiang, Magnini Fesenmaier 2015).. The Psycho centrictourists are a type of tourist which is usually not adventurous. They prefer to return to their similar travel destinations, where they can relax and know what types of activities and food can be expected. Midcentury: The category of tourists who falls between the above mentioned types of tourists. There are factors which are affecting the consumer behavior in Tourism are Safety and mature consumers, Web, Pricing and tourism studies. Web is considered one of the important factors, which have been argued by the authors about its importance in terms of the its influencing acknowledgement. Web: The fast growth of the internet changed the process of people searching information about tourism and hospitality services (Rid, Ezeuduji Prbstl-Haider 2014). The knowledge of the product, familiarity or expertise, seems to influence the information of the travelers search activities (Antn, Camarero Laguna-Garca 2017). The influence of the access of multi-channel on the process of the decision making process of consumer was discussed by different authors. In a study based on cross cultural of the visitors of German and Japanese to the United States of America, depicts that avoidance based on uncertainty as a cultural based dimension influences the information of the consumer including the choices of channels. Mature and Safety Consumers: After 9/11, the environmental safety and security have raised the topic of interest. While the difference in cross cultural area exits in the perceptions of the consumers of the services in airline, some authors showed that giving assurance, including the concerns for safety is regarded as the most crucial dimension for the quality services among the foreign travelers. The aging of population is regarded as a significant shift in demography in todays western world (Rid, Ezeuduji Prbstl-Haider 2014). Pricing studies: The asymmetric effects of negative and positive deviations on quality, value and price were examined thoroughly. The authors discusses about the utilization of hedonic pricing while estimating the willingness of the consumers in order to pay more for the accommodations for breakfast and bed types (Antn, Camarero Laguna-Garca 2017). However, there is also opinion identified paradoxical attitude and behaviors of the gamblers are based on their activity of gambling whereas, the disabled people served as a sample for the effectiveness of the agents of travel in the place Hong Kong. The authors while describing the consumer behavior have as well come up with the psychological factors which play important role while determining the taste of the consumers (Antn, Camarero Laguna-Garca 2017). Motivation: For many tourists, Tourism is a process of giving satisfaction to their psychological needs which incorporate performing the leisure activities, traveling, discovering the novelty, self- assurance and need for relaxation. The motivation encourages the tourists to take rewards which are intangible in nature Cheng Wu., 2015). Perceptions: There are different motivational factors that influence the behavior of the consumers or the tourists. There are also several types of motivation and one among them is that of intrinsic motivation (Cheng Wu., 2015). The behavior of different tourists is different based on their way of perception of the concept of tourism. Intrinsic motivation is something that is related to the emotional fronts of the consumers (Cantallops Salvi., 2014). It is something that makes the tourists select tourism for various intangible rewards like fun, assurance and other emotional needs (Cohen, Prayag, Moital, 2014). The tourists develop their perception of a particular tourist spot based on the knowledge that they gather by observing or listening about that particular place. Belief Beliefs and notions about a certain tourist spot is formed by the listening and observations of the consumers or the tourists. Apart from this the pre defined social and cultural beliefs also play major role in the consumer behavior (Cantallops Salvi., 2014). Attitudes The tourists develop their perception of a particular tourist spot based on the knowledge that they gather by observing or listening about that particular place. The thought and psyche of the tourists also play a major role towards motivation in tourism (Cheng Wu., 2015). Satisfaction The satisfaction of different tourists is different, based on their age, psyche and several other such factors. Extrinsic motivation also plays a major role in motivation towards tourism. A tourist also gets motivated by external factors like the income of the consumers. Family structure and age of the family members also plays a major role. Another important factor is the cultural and social class of the tourists (Antn, Camarero Laguna-Garca 2017). The buyer decision process As far as the tourism sector is concerned, the buyer decision process depends on the attitudes, perceptions, beliefs, income of the consumers. It is usually influenced by the energisers of tourism that is why the tourists are undertaking the travel (Cantallops Salvi., 2014). The different ideas that tourists have developed about different tourist spots also plays a major role. Family structure also is a very important aspect determining the consumer decision process. The psyche and the role of that family, member who is normally involved in all the purchase process also influences the final decision in a major way (Cohen, Prayag, Moital, 2014). Market segmentation It is thus the duty of the different tourism companies to target the consumers based on their age, income statues, socio economic status, the type of travel the co summers are interested in(business, leisure, extended stay etc.) Market positioning The tourism companies have to carry on their advertising keeping in mind the taste and preferences of the consumers. Apart from this, the income level of consumers and the price of the different designations also are to be taken into consideration (Cohen, Prayag, Moital, 2014).. Conclusion It can be stated that consumer behavior carries importance in the tourism sector and the hospitality markets need to take into consideration about the consumer behavior which changes with time and with the development of the market segmentation, the tourism sectors needs to understand the taste and preferences of the consumers. References Antn, C., Camarero, C., Laguna-Garca, M. (2017). 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